The first two quarters of 2020, affected by the new crown epidemic, most of the sales departments in various provinces can not open, real estate enterprises in the first quarter of sales pressure. Let the property market in 2020 “small spring” into a “small cold”, the traditional “gold three silver four” also downgraded to “iron three copper four “. According to the National Bureau of Statistics data show: 1-3 months, the national real estate development investment year-on-year negative growth, down 7.7%, housing new construction area, land acquisition area, completion area, commercial property sales area, housing enterprises in place of funds and other major indicators of the industry have also declined significantly. Hardcover market by its direct impact, the scale of the downward trend. As a secondary supporting new air market and how is it? The performance of the new air market in the first quarter is summarized below:
Affected by the epidemic, the fine decoration market opening scale slowed down. According to AVC real estate data monitoring: 2020 Q1 national real estate industry decoration market 334 new projects, a year-on-year decline of 62.0%, the market size of 308,000 units, a year-on-year decline of 59.1%, for the first time in recent years the scale of the fine decoration downward trend. As a secondary supporting products new air system, by the impact of the big market, 2020 Q1 fine decoration market size of 82,000 sets, down 57.2% year-on-year. However, the supporting rate was 26.5%, still maintaining a steady upward trend.
Data source: AVC Real Estate Big Data
Under the pressure of the epidemic, the scale of China's real estate commercial residential transactions in Q1 2020 was affected. Forced by the need for capital chain turnover, head real estate enterprises prioritized the opening of properties in regions with more developed economies and relatively high market demand. According to AVC monitoring data, under the epidemic situation in the new market of fine decoration, 2020 Q1 head real estate enterprises open projects are mostly distributed in the East China region, accounting for more than 50%. From the point of view of the performance of developers, China Evergrande, BGN and Greenland Holdings opened projects with a combined share of 35%. To cope with the epidemic “black swan” superimposed on the pressure of the industry cycle, leading real estate companies have “live to sell houses”, and give preferential strength. Among them to Jinke real estate's best performance, the new wind supporting scale rose by 428% year-on-year.
From the city performance point of view, East China's Nanjing, Nantong, Hangzhou for the TOP 3 cities, accounting for more than 40% of the cumulative share, the market size has also risen to varying degrees. Among them, Nanjing's performance was the most outstanding, with its opening scale increasing by 270.9% year-on-year.
In 2020 Q1 hardcover fresh air supporting market brand performance, the head of the brand concentration to further improve, the Matthew effect is becoming more and more obvious. According to AVC monitoring data, in 2020 Q1, the proportion of TOP5 brands of fresh air system in the fine decoration market reached 64.1%, up 3.8 percentage points. From the point of view of the number of brands, a total of 20 brands participated in the competition in 2020, a decrease of 57 brands, and the new entry brand was 1, a decrease of 57 brands compared with 2019. The number of brand exits is greater than the number of new entrants. The brand pattern of the second and third tier camp has not been stabilized.
Data source: AVC Real Estate Big Data
In Q1 2020, the top 50 developers still dominated the market with a market share of 75%, a slight decline compared with the same period last year, in which China Evergrande, BGG and Greenland Holdings had a higher market share, with a cumulative share of 47%; the performance of the non-top 50 developers was inferior to that of the top 50 developers, but showed a year-on-year trend of increase. Among them, the market share was 25%, an increase of 0.7 percentage points over the same period last year. Among them, New Hope Group, Chenzhou Hot Spring International City Development Co., Ltd. and Shaoxing Tingguang Real Estate Development Co., Ltd. performed well, with a cumulative share of 25%. In terms of the performance of supporting rate, the new air supporting rate of both top 50 and non-top 50 developers is increasing year by year. As comfort products are increasingly favored by developers, there will be a large number of developers to join the supporting army of new air.
Affected by the epidemic, consumer health demand for home appliances has soared, home appliances with health features are popular in the market, at the same time, the new air products began to gradually receive consumer attention. During the epidemic prevention and control, the National New Crown Pneumonia Prevention and Control Group issued on February 12, “new coronavirus pneumonia epidemic during the office and public places air conditioning and ventilation system operation and management guidelines,” clearly put forward, during the new crown pneumonia epidemic, office buildings, shopping malls and other public places of the new air system should be operated throughout the day, in order to
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